Great topic—AI is reshaping organic discovery and brand visibility in the US in ways most marketers haven’t fully internalized yet. What I’m seeing, backed by tracking dozens of AI-powered SEO platform updates, is a shift from traditional keyword chasing to a more nuanced understanding of intent and context. AI models now surface results based not just on keyword matches but on semantic relevance and user behavior patterns, which means brands must optimize beyond lagging indicators like backlinks or raw traffic.